Corporate Philosophy & Vision
growing into a company that fulfills its social responsibility.
Corporate Philosophy & Vision
Brand Identity Framework
CI
Corporate Philosophy & Vision
Social Contribution Through Business Success
In relation to products and services, customers and society, as well as the environment, “Contribution to Society Through Enterprise” is the essence of our brand, embedded wherever our brand has taken root.
Guided by this belief, we preemptively develop the technologies and services that society will need.
We created condensing boilers to reduce the emission of air pollutants,
built a rooftop garden in the middle of gray urban spaces filled with smoke and dust
and developed air quality care solutions to protect the indoor spaces where we live.
We are always thinking of how we can create a pleasant social environment and a healthier global environment.
Optimize Living and Environment
As a comfortable living environment partner, we provide sustainable solutions for both urban and global environments, delivering convenient lifestyles and spaces for customers.
Brand Identity Framework
Optimize
An optimal environment helps create a pleasant and convenient life.
KyungDong enhances customers’ living environment, making their lives healthier and more convenient.
We optimize your living and urban environments
while caring for the global environment.
Core Values
Valuable Companion
We create greater value together with all those involved.
Smart Pioneer
We constantly plan and realize the innovations necessary for the future.
Uncompromising Expert
We serve our customers with the best products and optimal services.
CI
Symbol BETTERFLY
The upward tilt of 36.5 degrees, inspired by KyungDong’s initial “K,” embodies its determination to make the leap(FLY) towards a better(BETTER) future,
reflecting its management philosophy of placing people at the core of value.
Color
KD Vital Orange represents energy technology that warms the world based on steadfast beliefs,
while KD Fresh Navy symbolizes continuous innovation that makes customers’ lifestyles and spaces more convenient and the global environment healthier.
- KD Vital Orange
- PANTONE1585 C
- CMYK0 / 68 / 89 / 0
- RGB255 / 115 / 15
- HEX#FF730F
- KD Fresh Navy
- PANTONE288 C
- CMYK100 / 79 / 100 / 37
- RGB14 / 48 / 109
- HEX#0E306D
